About
The Name 'Pacific Palms' was Invented in 1959 - The Story The name 'Pacific Palms' — now the official address for Blueys Beach, Boomerang Beach, and the broader area — is not a historical geographical name of any antiquity. It was deliberately coined by a local progress association in 1959, specifically to make the area sound more appealing to Sydney real estate buyers. The name was chosen as part of Degotardi's broader marketing campaign — a deliberate rebranding of what had simply been known as the Smiths Lake district.